The Stag Owners Club was formed in November 1979 and currently has over 5,500 members in 32 countries. A great many events are held at both local and national level, which include concours competitions, treasure hunts, social meetings, weekend breaks and fun days.

In addition, there are continental trips and an annual European meeting. The Club has a company dedicated to the remanufacture of tooling to provide spare parts for the car – every member holds one share in this company.