Our Club caters for enthusiasts and owners of products of the Standard Motor Company of Canley, Coventry, England, which were built from 1903 to 1963.

As a multinational company, cars were produced and sold in most of the world's markets. The Standard Motor Company bought the Triumph car company in 1945 and all postwar Triumph cars were designed and made by the Standard Motor Company in Standard factories.

Whilst many are familiar with Triumph cars, the parent company's products and the Standard marque generally has largely been ignored, except by owners. One of the club's aims is to change that, highlight the cars' qualities and give them the recognition they deserve.