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Mercury Archive Website devoted to all things Mercury, particularly vintage ads and publicity material

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Official publicity photo for 1979 Oldsmobile Toronado, rear view. Note there is a diesel badge on this model, presumably for the 350 V8 diesel which acquired such a bad reputation for Oldsmobile

Publicity photo of 1968 Oldsmobile Toronado

Official publicity photo for 1966 Oldsmobile Toronado

Official publicity photo (from GM Motors Suisse SA) of 1973 Oldsmobile Toronado

Official publicity photo (from GM Motors Suisse SA) of 1973 Oldsmobile Toronado. Rear view

Office publicity photo for 1968 Pontiac Bonneville. Side view

Official publicity photo of 1966 Pontiac Catalina four-door hardtop

Official publicity photo of 1966 Pontiac Tempest Custom four-door hardtop

Official publicity photo for 1967 Tempest four-door hardtop

Office publicity photo of 1964 Chevelle Malibu 4-door sedan. Rear 3/4 view

Office publicity photo of 1964 Chevelle Malibu 4-door sedan. Side view

Office publicity photo of 1964 Chevelle Malibu 4-door sedan. Front 3/4 view

Official publicity photo for 1966 Chevelle Malibu Sedan. Rear 3/4 view

Official publicity photo for 1966 Chevelle Malibu Sedan. Side 3/4 view

Official publicity photo for 1966 Chevelle Malibu Sedan. Front 3/4 view

Official publicity photo for Chevelle Malibu Coupe. There a 350 badge on the front fender. Rear 3/4 view.

Official publicity photo for Chevelle Malibu Coupe. There a 350 badge on the front fender. Front 3/4 view.

Official publicity photo for Chevelle Malibu Sedan. Note the 307 badge on the front fender. Rear 3/4 view.

Official publicity photo for Chevelle Malibu Sedan. Note the 307 badge on the front fender. Fromt 3/4 view.

Official publicity photo for Renault 12TL

Official UK publicity photo. Caption (on reverse) reads: The Renault 1100 (Renault 10 on the Continent) is a luxurious fully equipped car. 1108cc 5 bearing engine, 4 speed fully synchromesh gearbox, sealed cooling system and disc brakes all round

Official UK publicity photo for Renault 16. Caption (on reverse) reads: The Renault 16, the 2-car car, is more than a saloon, more than an estate car, it is a new breed of car. 1470cc, front wheel drive, aluminium cylinder block, AC alternator, electric fan thermostatically controlled, sealed cooling system....

Official UK publicity photo for Renault 8. Caption (on reverse) reads: 1108cc, 5 bearing crankshaft, 4 speed all synchromesh gearbox. Sealed cooling system. Disc brakes.

Official UK publicity photo for First Generation Renault 5

Official publicity photo for Renault 4 (no date on photo)

Official publicity photo for Simca 1000 GLS. (Date not known but probably from UK press office)

Official UK publicity photo for 1300. Caption (on reverse) reads: The new 4-door 5/6 seat saloon of very smart design with high cruising speed and outstanding road-holding. The car has a bench front seat for maximum carrying capacity which is allied to unusual legroom, both in the front and back...

Official UK publicity photo for Simca 1100 GLS. No date on photo, but there is a Chrysler logo, dating it as 1970 or later

Official UK publicity photo for Fiat 850. Press release attached to reverse (dated September 1968) includes: Today firmly established as family favourite in Great Britain, the Fiat 850 Saloon has proved itself to be exactly what it sets out to be, a thoroughly reliable and inexpensive small car for town...

Official publicity drawing for the Fiat 850 Spider. Caption reads: Structure and components of the car

Official publicity photo for Fiat 1100R saloon

Official publicity photo for Fiat 124 saloon

Official publicity photo for Fiat 1500 saloon

Official publicity photo for Fiat 500 with sunroof. Date unknown

Official publicity photo for Fiat 2300S Coupe.

Official publicity photo for Fiat 850 coupe. Front 3/4 view

Official publicity photo for Fiat 850 coupe. Rear 3/4 view

Official UK publicity photo for the Saab 95. Caption (on reverse) reads: The 1964 Saab 95 Estate car: Water cooled, 841c.c. three cylinder two stroke. Equipped with separate hydraulic systems to diagonally opposed brakes controlled by a twin compartment master cylinder. Four-speed gear box is standard. The car will seat...

Official publicity photo for Saab 95. Date not known.

Official publicity photo for Saab 96. Dated 10/73

Official publicity photo for Saab 99L. Model shown is 2-door 1.85 Litre carburettor manual. Photo dated 10/72

Official publicity photo of the Saab 99 EMS. Photo dated 10/73

Official publicity photo for BMW 1600. Caption (on reverse) reads: Distinctive styling, comfort and excellent road-ability are the outstanding features of the new BMW 1600. A top speed of 99.5 mph guarantees relaxed cruising and safe passing.

Official publicity photo for BMW 2000 CS. Caption (on reverse) reads: BMW 2000 CS. 120hp - BMW 2000 CA. 100hp An exclusive motor car. The new BMW Coupe 2000 CS with a 2 lite 120 hp engine and a true top speed of 115.5 mph in its sports version. As...

Official publicity photo for BMW 2000 saloon. Caption (on reverse, in German) reads: BMW 2000 - Modell 1969 - 100PS. Ein exklusives Automobil: der BMW 2000 - Modell 1969, entwickelt mit dem Ziel, leistungsmassiger und fahrtechnischer Uberlegenheit, mit einer Reihe wesentlicher Verbesserungen. Der Motor zeichnet sich durch eine hohe Elastizitat...

Official publicity photo for Mercedes 600. No date on photo

Official publicity photo for the Mercedes Benz 300 SEL. Caption (on reverse) reads: The new luxurious Mercedes-Benz 300 SEL makes its first appearance at this year's London Motor Show (Earls Court, October 19th - 29th). Introduced to Britain at the beginning of the summer, the 300 SEL has many refinements...

Publicity shot for early 4-door Volvo Amazon

Official UK publicity photo for 1964 Impala 4-door sedan from 1963 Motor Show. Caption (on reverse) reads: For the large family, for the man of the house who enjoys power under the bonnet, power braking to match, power steering, automatic transmission and other touches of luxury that still make motoring...

Official publicity photo for the 1969 Camaro SS coupe

Official UK publicity photo for 1968 Camaro Rally Sport. Caption (on reverse) reads: The sports car look of Chevrolet's Camaro has been retained in the new grille, taillamps, exterior trim, and ornamentation for 1968 models. With the elimination of quarter lights, a new flow-throw ventilation system has been incorporated in...

Official publicity schematic for engine assembly and front suspension for Fiat Ritmo Abarth 125 TC

Official publicity photo of 1966 Chevrolet Caprice instrument panel

Ad for Vauxhall Firenza. Appeared in Custom Car magazine August 72

Castrol ad (from August 72 Custom Car mag) featuring Frank Gardner's Camaro. Despite the text, this was not an off-the-shelf Z28, and possibly wasn't a Z28 at all (see contributions elsewhere on this site)

Ad for "Duplicolor" paint featuring Mk1 Ford Escort. From Custom Car magazine August 72

Press photo of 1950 Buick Special 43

Press/publicity rendering of 1950 Buick Super Dynaflash Straight 8 Engine

Advertisement for BMW 2002tii celebrating class win in RAC Rally. Appeared in Motorsport, January 1973

Advertisement for Renault 16. Appeared in Motorsport, January 1973

Advertisement for Opel Ascona 1900, celibrating its wins in the 1972 RAC Rally, 1972 Olympia Rally, 1972 Swedish Rally Championship, and 1972 Finnish Rally Championship. Appeared in January 1973 Motorsport